Instagram, Facebook. Which rivals would benefit if TikTok is banned?
Adult U.S. TikTok users spend an average of 54 minutes on the app on any given day, more than Instagram, Snapchat or YouTube, according to research firm eMarketer. If TikTok were to disappear, those platforms — along with younger, smaller emerging rivals — would be scrambling for those valuable minutes of people’s attention.
But with an actual ban still likely years away, it’s not clear what app will be its biggest beneficiary. Meta, which owns Facebook and Instagram, may see more advertisers amid uncertainty for its biggest rival, according to analysts who follow the company. Creators, dealing with uncertainty themselves are also expanding to other platforms if they weren’t already. But users, especially the younger ones who are TikTok’s bread and butter, are less predictable. Will they embrace Instagram, a possibly uncool mom favorite? Or could a newer app like Triller rise to viral fame?
Related articles
Columbia University encampment holds on as negotiation in progress
People participate in a pro-Palestinian demonstration as police officers stand guard outside Columbi2024-05-20ACWF President Stresses Greater Efforts in Lifting All Impoverished Women out of Poverty
Contact Us HomeNewsHighlightACWF NewsSocietyWom2024-05-20ACWF Holds Forum to Share Women's Efforts, Achievements in Battle Against Poverty
Contact Us HomeNewsHighlightACWF NewsSocietyWom2024-05-20Boao Forum for Asia unveils agenda for 2024 conference
BEIJING, March 24 (Xinhua) -- The Boao Forum for Asia (BFA) has unveiled the agenda for its 2024 ann2024-05-20Missouri candidate with ties to the KKK can stay on the Republican ballot, judge rules
JEFFERSON CITY, Mo. (AP) — A longshot Missouri gubernatorial candidat e with ties to the Ku Klux Kla2024-05-20ACWF Launches Women Volunteers' Action
Contact Us HomeNewsHighlightACWF NewsSocietyWom2024-05-20
atest comment